Has the signal-to-noise backlash started?
April 11, 2008
Interesting to read two posts in one day about the distractions of Web 2.0 services. Hugh MacLeod has deleted his Twitter account and Robert Scoble is finding that turning off his internet connection makes him more productive. I’m not quite sure why this is news (except because Robert wrote about it) but I entirely agree with his sentiment. There is something quite sinister and pervasive about these services, the way they dramatically reduce concentration times and continually pummel the mind in all different directions. What makes them worse is that they have apparently addictive properties. In Hugh’s case why would you not just switch off your Twitter alerts and never check the site (like I do)? To actually delete it is quite suggestive.
I accept that some jobs actually require a short focus but many jobs require a great deal of concentration, I can only begin to imagine what these services are doing to the productivity of the workforces around the world.
Joel Spolsky puts it very well:
“Here’s the trouble. We all know that knowledge workers work best by getting into “flow”, also known as being “in the zone”, where they are fully concentrated on their work and fully tuned out of their environment. They lose track of time and produce great stuff through absolute concentration. This is when they get all of their productive work done. Writers, programmers, scientists, and even basketball players will tell you about being in the zone.”
I think the worrying thing is that many of these services aren’t even mainstream yet. If these services are addictive then we are either going to need a lot of self control or employers are going to have to try and put measures in place. All for what appears to be an awful lot of noise and not much signal.
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ed Closed Phuses. They are still there for those Private plans and discussions. All your existing Phuses are Closed but why not make some of them Open? Just go into a Phuse you created and click Edit.



The runner-up in our list of new features is an improvement to the phuse Members page, inspired by Chris who is organising a Stag do with phuser. This page now lets you invite any phuse members who aren’t already in your network, which of course means you can get more from phuse Broadcasting (see last week’s update):
), and phuser will SMS your message to everyone else in the phuse. Did we say that it’ll appear to come from your phone number so that replies come straight back to you? Or that people without a phone will at least get an email? It’s all true.
There’s a new Group Wizard so you can get more out of My Network. First-timers will go through it when they join, the rest of you can find it in My Network. It’ll help you choose the privacy settings for the group, add people from your Network and even invite new people if you need to.
Next up, we’ve given some fresh thought to how phuses are created. Previously, we assumed the poor user would always know exactly what they wanted to do and why. This assumption is demonstrably false! And no, it’s not a reflection on the user, but an acknowledgment that phuser may not be the number 1 most important thing in their lives. Strange we know, but sadly we are assured it’s true. After detailed analysis our statisticians told us that there are far too many phuses with no phuseblocks and no people in them, and our marketing bods told us that a phuse with no members or content is A Bad Thing. Our Behavioural Research Dept then concluded that new users were creating their first phuse and were unclear how to proceed. Suitably chastened, the backroom boys got down and dirty and eventually countered by introducing some sweeping changes to the phuse creation process. Now, the user is lead through various stages in a manageable, step-by-step fashion. The first of these changes is in the new version and you can expect to see some big changes in the next few releases!

. Long live Date Decider
. Thanks to everyone who voted for this in the phuser GUI improvements phuse 
5) Ever wanted to invite loads of your 2nd degree friends into your phuser network at once? It was a bit of a pain before. Now you can just tick the tick boxes in